A DIFFERENT PERSPECTIVE ON

brand
creative.

 

A journalistic insight into the “who” to the “why” informs my design and writing.

Knowing what questions to ask, I take the lead in defining your brand personality and developing creative solutions designed to differentiate and motivate.

By curating words and visuals to promote your brand, I deliver messages that engage and design that excites—from print to digital—with electrifying results.

 

Strategy • Branding • Design • Content

 
 
 
 
 
 
 

Katy Kuczek
Aurora Design
Owner/Creative Director
B.A. English/Journalism
20+ Years Experience
B2B & B2C Expertise

Certified WBE in NYS + NYC.
Certified WOSB through the SBA.

HOW I WORK:

Free Agent

You are an independent business and need one-and-done creative.

Logo design, print collateral, content development, print advertising, digital banner ads, social media engagement, website design.

Perhaps you’re a startup or nonprofit with a small budget and big plans.

I know how to competitively price my work and avoid the pitfalls of inexperienced designers. I don’t start a project until I understand your product or service, your audience(s), and objective(s).

 

Collaborative Partner

You are an agency, in-house design or marketing team with overflow work.

You need an experienced freelancer who can quickly ramp up on a set of established brand guidelines and hit the ground running.

As a seasoned collaborator, I know how to listen—and push the boundaries, when appropriate.

I design to the message (which I often contribute to) and can edit on the fly. I’m a stickler for production and never miss a deadline.

Think of me as your agency go-to.

 

Creative Director

You need an experienced creative director for a comprehensive branding campaign.

For large-scale projects, I assemble a team of creative and technical colleagues for agency-level deliverables, without the overhead.

I drive project development through creative direction of copywriters, content developers, illustrators, photographers, web developers, videographers, social media managers, media buyers, and printers.

I serve as your single point of contact throughout the project, so the process is seamless to you.

Creative Colleagues

Here are the people I work with most often to develop creative campaigns.

  • Ron/Strategy

    Ron is our lead strategist and public relations expert.

  • Photo

    Tim/Photo

    Tim has an eye for capturing people, places and things.

    Website

  • Sally/Content

    Sally develops content for clients across all market sectors.

    Website

  • Phil/Web

    Phil combines form and functionality for responsive websites.

    Website

  • Sam/Social

    Sam builds and manages strong social media presences.

    Website