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Strategy

Brand consulting, creative strategy, marketing plans, print & digital media planning, social media engagement, event outreach.

It all begins with a conversation, to assess your current situation and audience(s), define your brand attributes, uncover any challenges, and outline your goals.

Timelines vary depending on client needs, objectives and mix of deliverables.

Branding

Brand development or brand refresh? You don’t always need to start from scratch when building your brand.

Does your current logo reflect your brand personality? Do you need to update your brand standards to stay relevant? Does your brand have meaning? Does it resonate with your intended audience(s)?

Logo design can take 2-4 weeks. The development of your brand personality and brand guidelines can be created in tandem.

Design

Do you need one-and-done creative or a comprehensive print & digital campaign?

As an independent, I give you my full attention from concept to completion, whether you need a single brochure or an integrated marketing campaign.

Brochure development typically takes 2-4 weeks. Depending on the deliverables, a marketing campaign can take up to 8-12 weeks to complete.

Content

Ad copy can be developed in a matter of days, sooner if you have an imminent deadline.

Website content involves research and keyword development. Timeline hinges on the approval process and client availability to provide timely input and feedback.

Social media content and blog posts require monthly scheduling.

Long-form article writing involves research and interviews. Articles can take 2-4 weeks, depending on the final word count.