CREATIVE + BRAND DEVELOPMENT

print to digital.

 

Print

My print work runs the gamut from original logo design to the development of brand standards, from a single piece of print collateral to comprehensive campaign packages.

Large format design encompasses everything from retractable banners and tabletop displays to comprehensive tradeshow displays and interior environmental graphics.

 

  • brand standards

  • logo design

  • annual reports

  • magazines

  • newsletters

  • brochures

  • pocket folders

  • sell sheets

  • direct mail

  • flyers

  • invitations

  • stationery

  • posters

  • banners

  • signage and wayfinding

  • outdoor/billboards

  • tradeshow displays

  • environmental graphics

Art Culinarian
(pocket folder & brochure)

Episcopal SeniorLife Communities
(annual report)

Episcopal SeniorLife Communities
(biannual magazine)

Monroe County Water Authority
(annual report via Metrix Marketing)

Rochester Events
(brand development + event signage)

Smoking & Health Action Coalition
(direct mailer)

Steuben Rural Health Network
(poster campaign)

Rochester Events
(identity/logo design)

Gorbel
(environmental graphics)

Ruspak Packaging
(identity/logo design + packaging design)

BME Associates
(brochure/direct mailer)

Thorley Wealth Management
(print advertising)

OcuSight
(rebranded print collateral)

Digital

My digital work includes website design and development, digital advertising, and social media campaigns.

  • websites:
    site map, content development, wireframing, design, layout, programming, development

  • digital advertising:
    strategy, copywriting, design, layout, production

  • social media campaigns: strategy, content development, creating/sourcing images and infographics, execution

BME Associates
(responsive website for engineering firm)

Telemetry HC (via Emerge)
(responsive website for medical products company)

Toy Shnip
(responsive e-commerce website for online retail business)

The Head+Neck Center
(responsive website for healthcare/medical center)

GoodBrain Psychology
(responsive website for psychologist, also included video/animation production)

Sculpted Mom
(responsive e-commerce website for personal trainer)

Thorley Wealth Management
(responsive website for financial services/wealth management client)

HCO Adamm
(social media graphics via Metrix Marketing)

Content

Words have meaning and impact. We develop content with purpose to elicit emotion, empower and motivate.

 

  • copywriting

  • website content

  • social media content

  • long-form article writing

  • enewsletters

  • blogs

 

Hobart and William Smith Colleges
Impact Report
(copywriting & design)

UR Medicine
Maternal-Fetal Care website
(content development)

 

Child Protective Services
(Do Right By Kids monthly enewsletter
via Metrix Marketing)

Child Protective Services
(Do Right By Kids monthly enewsletter
via Metrix Marketing)

Child Protective Services
(Do Right By Kids monthly enewsletter
via Metrix Marketing)

Child Protective Services
(Do Right By Kids monthly enewsletter
via Metrix Marketing)

Volta Voices magazine
(feature article)
Published nationally by AG Bell, Volta Voices is an award-winning, quarterly member magazine covering hearing loss, education, technology, listening, and spoken language.

 

Hearing Life magazine
(feature article)
Published nationally by the Hearing Loss Association of America, Hearing Life is a bimonthly member magazine covering a variety of topics relevant to consumers with hearing loss.